OMEGA and Bastian had a chance to develop a friendship at the Sochi 2014 Olympic Winter Games where the Swiss musician performed for a group of invited guests at the brand’s pop-up activity hub in the Olympic Park.

Sharing what it means for him to be associated with OMEGA, Bastian Baker said, “OMEGA is a brand that I carry in my heart. I am proud to represent our shared values of commitment to quality and openness to the world. Our Swiss heritage is another factor that certainly strengthens our bond.”

Bastian Baker is one of Switzerland's most dynamic and successful performers. His first and second albums, Tomorrow May Not Be Better and Too Old To Die Young, both went platinum and within his three-year career he received five Swiss Music Awards and two Prix Walo and was recognized as the “Best Swiss Act” at the last MTV Europe Music Awards. He has also charmed audiences at some of the most prestigious venues and international festivals such as the Olympia in Paris, the Montreux Jazz Festival, the Paléo Festival in Nyon and the Blue Note in Tokyo.

OMEGA President Stephen Urquhart said, "We are particularly happy to be associated with Bastian. We’ve enjoyed his work and respected his talent and are delighted that he is now officially a part of OMEGA."