At the world’s most important event in the watch and jewellery sector, the brand underscores luxury with a newly designed booth.

From 25 April to 2 May, OMEGA will show off the design of its new stand at the annual world watch and jewellery trade fair in Basel, Switzerland. The three-story OMEGA booth in Hall 1.0 incorporates elements of the brand’s global design concept found in OMEGA Boutiques around the world.

Visitors will find dazzling showcases around the exterior of the entire booth displaying more than 200 pieces from the OMEGA’s watch and Fine Jewellery collections.

The entrance of the booth is decorated with stunning visuals from OMEGA’s latest Co-Axial campaign. Display windows will showcase some of OMEGA’s most exquisite and innovative timepieces equipped with the brand’s exclusive Co-Axial calibres. Against the back wall, guests will see the Co-Axial campaign television commercial - an enchanting 3D animation - played across screens of varied sizes.

As in past years, the OMEGA stand can be found in the same cluster as Swatch Group’s other watch brands.

Baselworld is known as the world’s biggest and most important trade fair in the watch and jewellery sector and features more than 1,400 exhibitors from 40 countries.