The spectacular new-look OMEGA flagship store in Chungdam, Seoul, has been reopened in high style with a ribbon cutting ceremony attended by a number of special guests, including stars of Korean cinema, actor Ji Tae Yu and actress Hyo Jin Kim.

With its striking wave-pattern exterior, OMEGA's totally transformed boutique in Chungdam is certain to turn heads and lure in passers-by. Inside, visitors have 5 floors to explore, with the 1st and 2nd floors dedicated to watches and fine jewellery, the 3rd and 4th floors given over to the brand's heritage, and a venue for VIP events and private sessions situated on the 5th floor.

For guests who wish to view the new Globemaster up close, there's a special temporary exhibition on the 3rd floor, which highlights the extraordinary anti-magnetic qualities of the world's first Master Chronometer; a watch that has been tested at the industry's highest level.

The Globemaster represents a new era in timekeeping for OMEGA and the brand is thrilled to showcase the innovative new timepiece at Seoul's newly reopened flagship boutique. The special Globemaster exhibition will be open until April the 30th 2016.

Find more information about OMEGA's new flagship boutique in Seoul here. You can also visit the OMEGA Globemaster watch page or the Master Chronometer technology page for more details about this revolution.