OMEGA has launched an exclusive “Pop-Up Boutique” in Paris with a new interactive spirit. The concept is the first of its kind in the world and is 100% focused on the brand’s colourful and diverse selection of NATO straps.
 

Positioned on Rue Debelleyme, the boutique’s main window features a spectacular moving display of OMEGA NATO straps, showing you exactly what is on offer. And instead of a door, the boutique provides a digital screen, allowing customers to scroll through the many different options that are available for their watch. Once a customer has made their choice, they will be able to pay via their phone and have their new strap delivered to their front door.
 

Presley Gerber, one of OMEGA’s newest brand ambassadors, was in Paris to open the new NATO boutique. In tribute to his special relationship with OMEGA, he has helped to develop an exclusive “Presley Gerber” NATO strap, which is only available through the NATO boutique. The black denim and leather strap includes a stainless steel buckle and features the word “Presley” embossed on the underside.
 

Throughout the six months that the NATO Strap “Pop-Up Boutique” will be open, OMEGA will celebrate a range of different brand themes, with alternating displays and products on offer. There is also the chance for customers to have their NATO strap customised.

The OMEGA NATO Strap “Pop-Up Boutique” is open from March 1st at 11 Rue Debelleyme in the 3rd arrondissement of Paris. Anyone wanting to try a new look for their watch, or simply experience a new way to shop, should certainly drop by.