The DDP, which was designed by world-renowned architect Zaha Hadid, has already established itself as one of Asia's most prestigious cultural addresses since opening earlier this year. It is located in the centre of Dongdaemun, a historic district of Seoul. The cultural centre had been elaborately decorated with floral and butterfly themes – in fact, the passage leading into the building was flanked by an incredible display of more than 21,000 white flowers, each on an individual mount and illuminated from within by a tiny light.

OMEGA brand ambassador Nicole Kidman and the brand’s president, Stephen Urquhart at the Butterfly event in Seoul, celebrating the OMEGA De Ville Butterfly collection.

OMEGA president Stephen Urquhart welcomed invited guests and introduced Nicole Kidman, who has been an OMEGA brand ambassador since 2005. The actress was warmly greeted by the audience when she took to the stage to chat about her relationship with OMEGA, her reaction to the De Ville Butterfly and her visit to Seoul. When Ms Kidman commented on the elaborate butterfly decorations in the hall, Mr Urquhart smiled and said, "We know how to do butterflies." The guests reacted enthusiastically when the actress replied, "You know how to do watches!"

Nicole Kidman at OMEGA’s Butterfly event at the Dongdaemun Design Plaza (DDP) in Seoul, South Korea on October 2nd.

After dinner had been served, the evening's master of ceremonies Mark Juh announced a surprise guest, singer/songwriter Bastian Baker. The Swiss pop star, who is one of OMEGA's newest brand ambassadors, performed an intimate concert, dedicating the final performance of the evening, "I'd Sing For You", to Nicole Kidman.

An illustration of an OMEGA De Ville Butterfly with a diamond-paved bezel. The butterflies around it find it irresistible - so will you!

The OMEGA De Ville Butterfly
Graced with a delicate butterfly design, the new OMEGA De Ville Prestige “Butterfly” is inspired by the beauty found in nature and is an enchanting addition to the Prestige collection. The exquisite butterfly motif on the dial is inspired by Asian popular culture, which associates the delicate being with love and longevity.