After a lengthy and competitive round of bidding, the OMEGA Museum in Biel/Bienne became the proud new owner, not only attaining the watch for their significant collection, but also paying a new world record for any OMEGA watch ever purchased.
 

Described as the “most historically significant Elvis Presley-owned watch to ever appear on the market”, the 18K white gold wristwatch was presented to Elvis by RCA Records in February 1961, at a charity luncheon and concert to celebrate his 75 million records sold worldwide.
 

The 33 mm timepiece houses a manually-wound OMEGA calibre 510, and features 44 brilliant cut diamonds surrounding the bezel, as well as an elegant silvered ivory dial with a small-seconds subdial. On the caseback, the engravings include the words: “To Elvis, 75 Million Records, RCA Victor, 12-25-60.”
 

The incredible provenance of this one-of-a-kind timepiece was further confirmed by photos of Presley wearing the watch, as well as a certificate of authenticity from Jimmy Velvet, the Founder/CEO of the Elvis Presley Museum.